Local SEO doesn’t enjoy the same awareness or popularity as on-page SEO or off-page SEO because it isn’t ubiquitous in usage and depends on physical location. Local SEO is simply the SEO technique to make your physical business or store rank in the top three search results whenever a user in the same area or city searches for service. It is aimed at increasing local brand awareness, increase your local consumer base and maintain a prominent position in the relevant niche.
Google is the most popular search engine out there and while we may think Yahoo or Bing, the truth is that they don’t stand a chance. Google provides GMB, an acronym for Google My Business page that is a feature to register your business on the search engine. It is done to improve the search results whenever a user searches for a business or service near him/her.
Google My Business page is free and doesn’t contain any hidden charge to register your business. But merely registration isn’t enough as it demands a NAP citation that helps the search engine to pinpoint your location and use it when a local search is performed. Carefully infusing SEO with the GMB page is a better way to grab hold of the local consumer base and increase your visibility.
Local SEO applies to what businesses?
The details are in the name itself. Local SEO means ranking on the top of the local three-pack for relevant businesses in that area. Area indicates that only businesses with a physical location can effectively benefit from the SEO technique. If you have a brick-and-mortar business or store that relies on physical interaction with consumers to make sales, you need local SEO.
If you are an online business that doesn’t have a designated space to sell your products and services, website SEO and the three primary SEO techniques will be best for you. There is a third category too, that contains those stores or businesses that are performing decent on the web but need the same kind of attention from the local buyers as well.
Local SEO helps the search engine to understand what kind of business do you run, the types and list of services offered, your timings, and contact handle. All of this is used to help the user searching reach you without any inconvenience.
