A website is only ever as good as its content, and if your businesses website isn’t attracting many visitors, then it could be that your content simply isn’t effective enough. While the way a site looks is important in initially attracting users, it’s useless if they move away from it without buying anything or recommending you to anyone else. However, good web design when paired with accurate, interesting and updated content, can prove to be a killer combination and is certainly something worth investing in.
Search engines such as Google, are ruthless when it comes to website content, and if it isn’t of a good enough standard, they simply won’t rank it in their results. While Google may have some pretty clever tech in many respects, it can’t see how your website looks, so it’s focus is purely on the content.
Firstly, its important to state that if you work with a digital marketing service like ours, we won’t just give you ‘good’ content, but will give you exceptional content, instead, so that you do more than simply satisfy Google, you wow it! Great content should be persuasive, contain research content must be able to hold the visitors interest for more than just a few seconds, as precious little can be achieved in such a short space of time.
We also pride ourselves on our grasp of the English language and grammar, and we will give you articles that not only make sense, but that are well researched!
If a website has dull, repetitive, inaccurate or outdated content, Google won’t waste any time penalising it, and this can mean that a site is no longer listed in search engine results, or that your ranking for targeted keywords falls dramatically. A penalty from Google prevents your target audience from locating you, and naturally, this can have a devastating impact on your business as a whole. Once you’ve been penalised, it’s then very hard to recover from this, and often requires expert help. Avoiding Google penalties is essential, and if you work with a digital marketing service like ours, we will ensure that this never happens.
Contact us for any kind of content writing requirement. We can offer persuasive website content, research driven informational articles, press release content, content for infographics, social media content, marketing materials, white papers, and more.
