You must notice a lot of hubbub whenever you research SEO, where everyone is talking about SEO improvement and keywords that will rank your website on the search engines. This has led to a lot of confusion regarding SEO, as most clients now think SEO is only keyword research and integration into the content and nothing further than that. But search engines don’t factor in only the keywords while ranking pages. If that were the case you could stuff keywords and rank in the top three results.
Keyword research and integration is a basic part of SEO that has to be done before proceeding with a topic. Not just the primary keyword will help you rank, as you have to use a mixture of short and long-tail keywords to make your article more coherent and relatable to the search engine.
Types of SEO
I’m elaborating the types of SEO to only let you understand the complexities that have to be tackled to be indexed and appear in search results.
On-page SEO
On-page SEO deals with everything present on the page that you are constructing. It includes keyword research, content structuring, subdividing the post into easy-to-read paragraphs, images addition, metadata construction, and internal linking the post to other relevant pages within your website. On-page SEO is done to help the search engine comprehend your website and post in the best possible manner.
Off-page SEO
Off-page SEO constitutes everything that happens outside your website. It is performed to increase your visibility and authority on the search engines. Backlinks are a crucial determinant to build authority and can be obtained via a variety of methods including guest posts on websites of relevant niche, obtaining links by requesting, and many more methods.
Technical SEO
When search engine algorithms pick webpages to rank, they factor in its loading time, caching, security, web page structure, mobile-friendliness, and several other metrics. Technical SEO is mostly done by web developers that maintain the website and involves an in-depth knowledge of web design and compliance of search engine algorithm updates.
Apart from these three broad categories, Local SEO is also a category that applies to businesses with physical locations. So, next time if someone says that only keywords will help you rank, you have a clear understanding of the effort it takes to make SEO work.
White Label SEO Benefits
White label SEO is a fancy and confusing term that essentially means a private SEO firm that is offering its services without revealing its name or taking any credit for it. White label SEO should not be confused with white hat SEO as they are entirely two different things. One focuses on hiring competent SEO firms that work behind the curtain while the other means following search engine protocols and using those methods that are considered legitimate.
Here are a few benefits of White label SEO:
A team of experts
The idea of creating an in-house SEO team is compelling but is very difficult to execute. Wasting precious hours is interviewing, analysing might set you off-course. This is where white label SEO services come in handy as they can handle all your SEO requirements, be it local SEO, page optimization, speed of the website, content curation, etc. They have a competent team of professionals at your disposal who can work in tandem to help your project culminate faster.
Curb your SEO tools’ expenses
SEO tools eat up your budget very fast and are the most capital-hogging elements of SEO. If you opt for a white label SEO service, they will provide all these tools and their access at a fraction of the cost of the original price. This way you can increase your profit margin while using the best tools for keyword research, competition analysis, keyword difficulty, etc.
Increase client influx
SEO is requested by every website owner and business to every agency that deals with any service related to digital marketing. You can hire a white label SEO service to help you meet the SEO requirements of the client while earning their trust. Even if you don’t know about the nuances of SEO services, the White label SEO company can help you out. As you begin to offer SEO services along with your primary service, new prospects will be attracted to your business.
More projects mean more revenue
When you establish a reliable relationship with a white label SEO service, you can offload your work to them and can accept more projects than you usually do. Outsourcing the SEO projects helps you earn more revenue and enjoy a decent profit margin without doing any of the work.
White label SEO services are handy for agencies operating in the digital marketing genre that lack experience in SEO. You’ll get all the credit while the SEO service does all the SEO-related tasks of your client.
