You must notice a lot of hubbub whenever you research SEO, where everyone is talking about SEO improvement and keywords that will rank your website on the search engines. This has led to a lot of confusion regarding SEO, as most clients now think SEO is only keyword research and integration into the content and nothing further than that. But search engines don’t factor in only the keywords while ranking pages. If that were the case you could stuff keywords and rank in the top three results.
Keyword research and integration is a basic part of SEO that has to be done before proceeding with a topic. Not just the primary keyword will help you rank, as you have to use a mixture of short and long-tail keywords to make your article more coherent and relatable to the search engine.
Types of SEO
I’m elaborating the types of SEO to only let you understand the complexities that have to be tackled to be indexed and appear in search results.
On-page SEO
On-page SEO deals with everything present on the page that you are constructing. It includes keyword research, content structuring, subdividing the post into easy-to-read paragraphs, images addition, metadata construction, and internal linking the post to other relevant pages within your website. On-page SEO is done to help the search engine comprehend your website and post in the best possible manner.
Off-page SEO
Off-page SEO constitutes everything that happens outside your website. It is performed to increase your visibility and authority on the search engines. Backlinks are a crucial determinant to build authority and can be obtained via a variety of methods including guest posts on websites of relevant niche, obtaining links by requesting, and many more methods.
Technical SEO
When search engine algorithms pick webpages to rank, they factor in its loading time, caching, security, web page structure, mobile-friendliness, and several other metrics. Technical SEO is mostly done by web developers that maintain the website and involves an in-depth knowledge of web design and compliance of search engine algorithm updates.
Apart from these three broad categories, Local SEO is also a category that applies to businesses with physical locations. So, next time if someone says that only keywords will help you rank, you have a clear understanding of the effort it takes to make SEO work.
